Marketing Your Firm through Brand Authenticity | FREE for ISCPA members
Overview
This event is only available to ISCPA members. Not an ISCPA member? Join today!
Highlights
- The role of brand authenticity in firm growth and reputation
- How strategic marketing supports recruitment and retention
- Real-world examples of firms using authenticity to stand out
- Common messaging pitfalls and how to avoid them
- Tools for evaluating and refining your brand strategy
Designed For
All CPAs.
Objectives
In today’s competitive landscape, successful firms know that effective marketing goes beyond flashy ads and trendy slogans - it’s about telling a true story. This session explores how aligning your marketing strategy with your firm’s authentic brand identity can drive revenue growth, enhance internal culture, and attract high-quality talent. Discover practical strategies for communicating your firm’s value in a way that resonates with clients and builds long-term trust. Discover how brand authenticity can set your firm apart and create meaningful connections that fuel sustainable success.
Leader(s):
Leader Bios
Benjamin Currie, Chief Financial Officer, TruBank
Ben Currie, CPA, is the CFO of TruBank in Indianola, Iowa. Previously he held positions at Meredith Corporation and RSM US LLP. While at RSM within their audit services, Ben focused primarily on financial institutions where he served both public and private bank holding companies with total assets ranging from approximately $100 million to over $1 billion. Ben earned a bachelor's degree from Iowa State University in both accounting and finance and is an active CPA. Within the community, Ben has been active with the Iowa Society of CPAs serving on the Financial Institutions Committee, including serving as chair, Iowa CPA Education Foundation Advisory Committee, speaking during Accounting Opportunity Week and high school career fairs, and participating in Iowa CPAs Month of Service. He is the current President of the Iowa Chapter of the American Marketing Association, classroom volunteer for Junior Achievement of Central Iowa, and currently serves on his church's Finance & Audit Committee.
Micholyn Fajen
Micholyn Fajen is the founder and chief marketing officer of Fajen Consulting. With more than 20 years of experience in marketing, Micholyn specializes in market research and analytics, social media, SEO, and award-winning campaign design. Her experience has allowed her to create marketing campaigns for Fortune 500 companies such as Snap-on Tools, Solutia/Shaw Carpeting, NAPA, and Wells Fargo. Recognized as an award-winning writer/editor/marketer, Micholyn strives for excellence, delivering measurable solutions. She graduated with honors from Grand View University and has served as an adjunct Web instructor. Micholyn is also a joint owner of MonitorBusinessReviews.com a SaaS solution created to offer service-industry clients a dynamic way to generate, monitor, manage, and respond to online customer reviews and feedback. Specialties: Market Research, Strategy, and Execution. Social Marketing, Digital Marketing, and Brand Marketing and Strategy. Web Development, SEO, Content Marketing.
Member Price $0.00