Professional Opportunities Update with ISCPA CEO Carrie Steffen | FREE for ISCPA Members
Overview
This event is only available to ISCPA members. Not an ISCPA member? Join today!
Highlights
Join ISCPA CEO Carrie Steffen, for an interactive, town-hall style conversation that brings the latest insights, challenges and opportunities in the CPA profession directly to you. Over the past several months, Carrie has traveled across the state meeting with ISCPA members - listening to experiences, concerns and ideas. Carrie will explore the key themes she’s heard: the ongoing workforce development challenges, evolving client and business expectations, technology transformation, regulatory shifts, and the changing nature of what it means to be a CPA in today’s environment. Attendees are encouraged to share their perspectives and questions as we collectively explore the opportunities that lie ahead.
Designed For
All CPAs.
Objectives
- Identify current trends and challenges impacting the CPA profession in Iowa and nationally.
- Recognize key areas of opportunity emerging from changes in technology, workforce and regulation.
- Explore ISCPA’s ongoing initiatives and strategies designed to support members and strengthen the profession.
- Engage in dialogue about the profession’s future and contribute insights that help guide ISCPA’s efforts.
Leader(s):
Leader Bios
Carrie Steffen, CEO, Iowa Society of CPAs
Steffen brings more than 25 years of experience in the accounting profession to ISCPA, most recently as co-founder and president of The Whetstone Group where she has promoted the discipline of growth among firms of all sizes ranging from sole practitioners to the top national firms. She has not only influenced firm leaders, but also shaped thousands of professional staff, marketing resources and other industry consultants through her speaking and training efforts.
Prior to The Whetstone Group, Steffen was a national marketing director for RSM US LLP. She has been named to the Association for Accounting Marketing Hall of Fame, Accounting Today’s Top 100 Most Influential Consultant to Watch list and the Corridor Business Journal 40 Under 40 List. Steffen is a member and past president of CPA Consultants’ Alliance (CPACA) and has held various roles with the National Association for Accounting Marketing (AAM) including board member, treasurer, finance committee chair, and education committee chair. She’s a frequent guest on industry leading podcasts including the Accounting Today podcast, AICPA’s Small Firm Podcast and has been a featured guest on the AICPA’s Town Hall.
Steffen has been widely published in Accounting Today, INSIDE Public Accounting, The AICPA’s Journal of Accountancy, AAM’s MarkeTrends: The Journal of Accounting Marketing, CPA Practice Management Forum and numerous state society and accounting network publications. She is also co-author of the book “Bridging the Gap: Strengthening the Connection between Current Emerging Leaders.” She has presented for the AICPA, the Association for Accounting Marketing’s (AAM) Annual Summit, and various state society events.
Member Price $0.00