Cultivating Your Authentic Brand
Available Until
Self-study
1.00 Credits
Member Price $49.00
Non-Member Price $59.00
Overview
Making great decisions is not about being a genius. It’s about knowing thinking tricks and avoiding thinking traps. Gain an appreciation for short-term vs. long-term decision making; get past the use of cognitive traps, such as stereotypes; and come to grips with the role of values in decision making. Finally, you will focus on how to frame decisions for others to maximize decision commitment. The webcast was originally broadcast on May 30, 2013. Note: There is a minimum passing rate of 70% for this course.
Highlights
- Uncover what makes your firm different
- Develop magnetic and authentic brand messaging
- Bring your authentic brand to life
- Attract the right audience
Prerequisites
None.
Objectives
- Identify your unique differentiators.
- Define your target audience and understand their needs.
- Craft persuasive brand messaging that resonates with your audience.
- Bring your brand to life through consistent and impactful visuals, tone, and experiences.
Preparation
None.
Notice
This is a self-study/on demand course offered by a 3rd party vendor and will NOT be accessible in the My Upcoming CPE section of the ISCPA website. Course access information will be emailed directly to you by CalCPA. The course expires one year from the purchase date. Format = Online Self-Study.
Non-Member Price $59.00
Member Price $49.00