Executive Presence, Personal Brand: Structure Your Narrative

Overview

Professional credibility is communicated, not assumed. In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Highlights

The major topics that will be covered in this course include:

• Components of executive presence
• Audience-centered elevator pitch structure
• Professional value proposition framework
• Structuring a concise executive biography
• Aligning personal narrative with organizational value
• Common pitfalls in professional self-presentation
• Application and refinement exercise

Prerequisites

None

Designed For

Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.

Objectives

After attending this presentation, you will be able to...

• Analyze key components of executive presence.
• Develop a concise and audience-centered elevator pitch.
• Create a clear professional value proposition.
• Draft a st

  Preparation

  None

  Notice

  This course is offered by a 3rd party vendor and will not be accessible in the My CPE Tracker section of the ISCPA website. Course access information will be emailed directly to you by CPA Crossings.