Numbers to Narrative: Storytelling in Business Communication
Overview
Information becomes influential when it is structured. In this 1-CPE session (Professional Development), participants explore narrative frameworks presented in the course materials, including situation-complication-resolution and hero-based narrative arcs. Using business-oriented examples, the session demonstrates how structured storytelling enhances clarity and impact without sacrificing rigor. Participants will examine how to define context, introduce tension, present evidence, and guide audiences toward resolution. The emphasis is on logical flow and disciplined narrative construction rather than dramatization. The course concludes with application of a structured storytelling model to a professional scenario.
This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Highlights
The major topics that will be covered in this course include:
- Role of narrative in professional communication
- Situation–complication–resolution framework
- Narrative arcs in business contexts
- Integrating data within a structured story
- Defining tension and resolution logically
- Maintaining accuracy while improving clarity
- Application of storytelling framework to a workplace scenario
Prerequisites
None
Designed For
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.
Objectives
After attending this presentation, you will be able to...
- Analyze structured storytelling frameworks used in professional settings.
- Organize analytical information into a logical narrative flow.
- Integrate data effectively wit
Preparation
None
Notice
This course is offered by a 3rd party vendor and will not be accessible in the My CPE Tracker section of the ISCPA website. Course access information will be emailed directly to you by CPA Crossings.
Leader(s):
- Virgie Castro-Conde
Non-Member Price $85.00
Member Price $55.00