CFO Series: Corporate Performance Management (VIRTUAL SEMINAR)

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CPM  |  Virtual Live  |  Intermediate  |  Scheduled


Please note: This seminar will only be available via live webcast.

The CFO Series features high-quality education presented by financial management veterans in an interactive, executive-level approach. Each session stands on its own, or attend all 3 sessions and receive a $75 discount. Register for all three sessions in the series HERE.


  • Accounting
  • Finance
  • Management


Experience preparing or reviewing accounting processes and reports and financial performance reports. Experience working with internal or external clients and business leaders.

Designed For

CPAs and finance staff who are or aspire to be chief financial officers. Discussions target medium-sized organizations.


To provide skills that will enhance the corporate performance of your organization. Discussion will include strategy execution, business intelligence, budgeting and management accounting metrics.


  • Corporate performance management
    • Poor strategy execution frustrates many executives as their organizations struggle with performance improvement, making decisions using intuition in the absence of hard data. Corporate performance management (CPM) seamlessly integrates many techniques including strategy maps and a balanced scorecard. Together they align manager and employee behavior, actions, and priorities using key performance indicators (KPIs) with specific targets to enable accountability
  • Business intelligence and data analytics
    • Volatility and complexity are the new normal. Most organizations are drowning in data, but starving for information. The finance and accounting function has the opportunity to leverage Big Data and the continuum of analytics – descriptive, diagnostic, predictive, and prescriptive. All are useful for better decision making. Collecting, validating, and reporting data is not the same thing as analyzing information where we can glean valuable, actionable insights. In some ways the finance function is many years behind other disciplines such as marketing, sales, and supply chain managers, in applying analytics. How can the CFO’s function catch up? Understand how business intelligence and business analytics can help you make sense of your organization's data.
  • Driver-based budgeting
    • The annual budgeting process is often criticized as a fiscal exercise done by the accountants that is obsolete soon after it is published, prone to gamesmanship, cumbersome, not being volume sensitive, and disconnected from the strategy and needed risk mitigation spending. You can resolve these deficiencies using capacity-sensitive driver-based expense projections. Driver-based budgeting allows for quick scenario planning and far easier analysis of a growing organization whose future may look nothing like today. The budget can be periodically refreshed to create rolling financial forecasts extending beyond the fiscal year end. Learn how managerial accounting can become managerial economics.
  • Effective management accounting
    • Critics have claimed that traditional managerial accounting is at best useless and at worst dysfunctional and misleading. Most line managers do not trust their management accounting data. 21st Century management accounting develops cost/unit metrics that are useful for budgeting, cost analysis and control. Current methods bring truly accurate fact-based costing visibility, tracing costs and identifying cause-and-effect relationships rather than broadly allocating overhead. This information provides the ability to reveal the true profit margins for products as well as for specific sales channels and customers. Removing the barriers caused by your current management accounting techniques can provide huge rewards.
  • Extensive case study analysis
  • Discussions target medium-sized organizations.
Your Price: $380.00

This is your base price and does not reflect any additional session fees, optional add-ons, or guest registrations.

Members log in and save $100.00 on this event. Not a member? join today.


Gary Cokins

Show Bio

Gary Cokins, MBA, CPIM, is an internationally recognized author and speaker. He spent 30 years working with the consulting practices of Deloitte, KPMG, EDS and SAS. Gary has a BS in Industrial Engineering from Cornell University and an MBA from Northwestern University’s Kellogg School of Management. His most recent books are "Performance Management: Integrating Strategy Execution, Methodologies, Risk and Analytics" and "Predictive Business Analytics" published by Wiley and Sons.

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